This service is ideal if you're just getting started or you're not getting what you want out of your online marketing presence. The service assesses your website, blog, email and social media accounts, and recommends fixes that get more attention and attract more traffic.
Problem You May Have
Are you dissatisfied with the value and effectiveness of your online presence, and are having difficulty getting traffic from visitors?
- Are you unhappy with the “look and feel” of your website?
- Are your blog or social media channels unfocused or inconsistent?
- Is your email messaging more promotional than informational?
- Is your overall marketing content not relevant or valuable?
- Have you not applied Search Engine Optimization (SEO) for increased visibility?
Why You Need This Service
You need this service if your online marketing presence is:
- Not getting attention from visitors
- Unclear, unfocused, unattractive or irrelevant
- Not demonstrating your value or differentiation
What's Involved
Review the layout, navigation and content of your online presence
- Website Layout: Unappealing? Overwhelming? Confusing?
- Website Navigation: simple? intuitive? Easy for visitors to find info?
- Website Aesthetics: Attractive or ugly? Hard to read? Images relevant?
- Website Content: Unclear? Unfocused? Inconsistent?
- Blog: Existing blog/posts? Customer-focused? Relevant?
- Social Media: Existing accounts/posts? Consistent with website?
- Email: Existing lists/messages/funnels? Helpful or promotional?
- Marketing Content: Customer-focused? Relevant? Consistent?
- On-Page SEO: Any keywords, meta descriptions, headers?
Analyze how your presence is helping or hindering your business
- Analyze the 3 to 5 major elements about your presence that are good
- Analyze the 3 to 5 major elements that could be improved
- Analyze how you differentiate your business from the competition
Recommend the primary steps for more traffic, customers and sales
- Improve the clarity and focus of your presence
- Make your marketing channels relevant and consistent
- Make your content appealing and value-added
Benefits
Benefit #1
Assessment of whether your current or planned presence is clear, concise and focused
Benefit #2
Assessment of whether your presence is consistent across your online channels
Benefit #3
Analysis of whether your presence is helping or hindering your business
Benefit #4
Recommended improvements based on the assessment and analysis
Benefit #5
Actionable results and recommendations in an Assessment Report
Benefit #6
Determine whether you need assistance in implementing the recommendations
What You Receive
You will receive a written Marketing Assessment Report (5-10 pages) with the results you need:
- Review of your online presence
- Analysis of how your presence affects your marketing
- Recommendations and actionable steps to getting more attention and more traffic.
What Makes Me Different
The way in which you present your business to your audience is critical to increasing awareness and attracting customers. The assessment, analysis and recommendations will be tailored to your business and will help you establish a clear, concise and consistent presence that works.
- Focus on areas that will make the biggest difference to your business
- Use a systematic marketing approach (framework) to getting results
- You’ll come away with actionable steps you can apply right away.
Contact Howard when you're ready to get started!
100% Satisfaction Guarantee for 60-Days
If, for any reason, you don't like this service and its potential to improve your online presence, you can get a full refund anytime within 60 days after our agreement. Simply contact me to help you get the results you need or to receive a quick refund.