This service is ideal if you aren't yet clear on what your brand is and how you will communicate with visitors, leads and customers. The service helps you to build your brand beyond just the website title, logo and tagline. It also helps you determine how your business fits in the market, and how your messaging can connect with your audience.
Problem You May Have
Are you just starting or restarting your business, and you’re not sure how to build your business brand, market positioning and customer messaging?
- Are you trying to figure out what your brand is or should be?
- Are you hoping to show how you differentiate from the competition?
- Are you overwhelmed with all the available marketing options?
- Are you struggling to understand how to use existing marketing tools?
- Are you confused on what essential marketing steps to take?
Why You Need This Service
You need this service if you're trying to establish your brand, positioning and messaging, with the intent to increase visitors and customers.
- If you find it hard to articulate why your business is valuable
- You're not sure how to target the customers who are key to your business
- You don't seem to have the time or energy to do effective marketing.
What's Involved
Brand: Help you establish a clear and compelling brand for your business
- Clarify what your business is and why it exists
- Highlight the qualifications that brought you to the market
- Describe what value your business brings to the market
- Identify the ideal customers who would be ready to buy from you
- Determine how you will address your customer problems.
Positioning: Help you figure out how your business fits in the market
- Specify who your competitors are
- Identify what they are offering and what customers are buying
- Determine how you differentiate from your competition
Messaging: Help you develop the right messaging for the right customers
- Clarify what your customers need or want
- Determine the right messaging based on your customer personas
- Use targeted messages (e.g., emails, posts) to engage customers
Benefits
Benefit #1
Clear description of your business brand and market value
Benefit #2
Clear description of who the ideal customers are for your business
Benefit #3
Understanding of your customer problems and pain points
Benefit #4
How your business differentiates from your competitors
Benefit #5
Clarifying your messaging per your brand and positioning
Benefit #6
How to deliver the right messages to the right customers
What Makes Me Different
Being clear about your business brand, market positioning and customer messaging is essential to helping you market your business to increase traffic and customers. I will work with you during this strategy and planning service to help establish a clear, unique and consistent messaging that gets results.
- Focus on what differentiates you from other businesses
- Leverage the systematic marketing framework to grow your business
- You’ll have actionable plans to begin marketing effectively.
Contact Howard when you're ready to get started!
100% Satisfaction Guarantee for 60-Days
If, for any reason, you don't like this service and its potential to improve your online presence, you can get a full refund anytime within 60 days after our agreement. Simply contact me to help you get the results you need or to receive a quick refund.